Graduating from the University of Toronto with a Masters Degree in Social Work, Lisa spent the first 17 years of her career as a Government employee, with 13 of those years managing teams of social workers/nurses and community programs! This background uniquely positions Lisa to understand personas and personalities, important for being able to target online campaigns to the right audience.
Personal Development has always been important to Lisa, as such she took the opportunity to expand her learning and education with courses and programs like Dale Carnegie and Schulich School of Business MBA courses. This is where Lisa discovered her passion for Marketing! Because of this passion, after 17 years as a salaried employee with benefits, Lisa took a leap of faith and left her job to start Digital Marketing Experts – DMX!
As a Google Partner, Lisa has taken further steps to broaden her knowledge of marketing and today is Google Certified in all areas of Google Advertising!
Lisa is passionate about life and success, and loves to help businesses grow. As a marketing professional and business owner, Lisa has come to understand what it takes to make a business work in this 21st Century, and is committed to sharing and connecting within her community and giving back. She has chosen as her charity of choice the MayCourt Club of Oakville by sponsoring their web presence.
Lisa understand the importance of making the right connections and partnerships to better advance the success of her Agencies customers! Some of these key partnerships include Google Partners and Forbes Agency Council. These partnerships benefit directly all customers of DMX